Who wants X-ray vision carrots ?

10 Feb Who wants X-ray vision carrots ?

Here is a useful – yet simple – insight from Behavioral Science :

Kids are sensitive to the way different food items are labelled.

In an experiment, researchers showed that children at an elementary school ate twice the quantity of carrots if they were labelled “X-ray Vision carrots” (rather than no name or a generic name like “Food of the day”).

Next time you want to prepare a healthy meal for your kids, try giving attractive names to the fruits and vegetables !

Source : Wansink, B., Just, D. R., Payne, C. R., & Klinger, M. Z. (2012). Attractive names sustain increased vegetable intake in schools. Preventive medicine, 55(4), 330-332.