Kids are easily influenced by their favorite characters. They might even use them as models.
Researchers have found a way to use as a way to improve their diet. In a study in fast food restaurants, kids were shown pictures of admirable characters (Batman for instance) and less admirable characters. Asking for each character “would that person choose apple slices or fries?” led 45% of kids to take apple slices over fries.
The next time your kids have to choose between a healthy product and an unhealthy one, try asking them what their favorite character would do!
Source : Wansink, B., Shimizu, M., & Camps, G. (2012). What would Batman eat?: priming children to make healthier fast food choices. Pediatric obesity, 7(2), 121-123.