Chief Advisor for Behavioral Design
Richard Bordenave is our Chief Consultant in Behavioural Change & CX Strategy. Richard is in charge of Marketing, Innovation and Transformation. He also coaches people and organizations to solve complex challenges where human behaviour is both part of the problem and of the solution. His role as a non-profit VP of Nudge France think tank makes him passionate about creativity and behavioural economics, and he is eager to promote the power of nudging for the greater good of society.