Author: Niyati Mehta

Who wants X-ray vision carrots ?

Here is a useful - yet simple - insight from Behavioral Science : Kids are sensitive to the way different food items are labelled.

Do you struggle with getting your kids to eat healthier food ? The solution might be simpler than you think.

In a study, the famous researcher Brian Wansink and his colleagues found that a simple sticker of a well-known character nudges kids toward eating apples instead of cookies.